¿Quién no se ha planteado alguna vez cómo es posible que los peques de la casa puedan moverse y jugar cómodamente llevando un pañal? Pues porque, gracias a Dodot, se sienten tan cómodos que pueden moverse como quieran. Esta es la idea central de, “Hip Hop”, la nueva campaña de la marca de pañales y toallitas infantiles, creada por la agencia Y&R Madrid.
El objetivo de la campaña es apoyar el relanzamiento de Dodot Activity que, además de proporcionar la máxima sequedad de Dodot, es ahora más suave que nunca. Y con un pañal así de cómodo y seco, nada impide que los bebés puedan moverse a su manera.
“Hip Hop” puede verse desde el pasado mes de diciembre en los siguientes soportes: TV, digital y redes sociales.
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