La tercera jornada de premiación de Cannes Lions llegó con más buenas noticias para Iberoamérica. La región volvió a cosechar un Grand Prix (el segundo hasta ahora en la edición 2019) y algunos oros. Los casos destacados provinieron de Brasil, España, Estados Unidos Hispano y Perú. La región continúa cosechando galardones; ayer se entregaron los de las categorías Social & Influencer, Media, Creative Strategy, Creative Data, PR y Direct.
Ganadores Iberoamericanos
MEDIA
-GP: Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
A05 (Automotive)
-Plata: The Unaffordable Campaign, de Publicis Buenos Aires para Renault Argentina
-Plata: Competitors’ Sale, de Grey San Pablo para Volvo, Brasil
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Plata: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
B01 (Use of TV & Other Screens)
-Plata: Pay Per Beer, de África San Pablo para AB InBev, Brasil
B07 (Use of Stunts)
-Plata: Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
A03 (Healthcare)
-Bronce: -Theraflu Tracker, de Wunderman Thompson Bogotá para GSK – Theraflu, Colombia
A11 (Not-for-profit / Charity / Government)
-Bronce: The Life Saving Soap Operas, de Circus Grey Lima para Ministerio de Salud de Perú, Perú
B03 (Use of Print / Outdoor)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
B04 (Use of Ambient Media: Small Scale)
-Bronce: The Beer of the World Cup, de Circus México para Lala, México
B06 (Use of Events)
-Bronce: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
C01 (Use of Data-driven Insight)
-Bronce:Rescue Dogz, de Wunderman Thompson San Pablo para Güd, Brasil
D02 (Use of Branded Content Created for Digital or Social)
-Bronce: Massira Project, de TBWAEspaña Madrid para Playstation Talents, España
F03 (Single-market Campaign)
-Bronce:Corruption Detector, de Grey San Pablo para Reclame Aquí, Brasil
F04 (Social Behaviour & Cultural Insight)
-Bronce: Presidential Broadcast, de Circus Buenos Aires para Netflix, ArgentinaSOCIAL & INFLUENCER
B04 (Social Data & Insight)
-Plata: The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A06 (Retail)
-Bronce: Bk Bot, de David Miami para Burger King, Estados Unidos
A07 (Travel)
-Bronce: A World Without Borders, de Ogilvy Colombia Bogotá para AeroMéxico, Colombia
A10 (Consumer Services / Business to Business)
-Bronce: The Firefly, de Publicis San Pablo para Bradesco, Brasil
A11 (Not-for-profit / Charity / Government)
-Bronce: I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
B02 (Audience Tagerting / Engagement Strategies)
-Bronce: Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
B03 (Real-time Response)
-Bronce: The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
F02 (Challenger Brand)
-Bronce: Fly With Us, de Grey Argentina Buenos Aires para Flybondi, Argentina
F04 (Social Behaviour & Cultural Insight)
-Bronce: The Algorithm Of Life Africa, de San Pablo para Rolling Stone, Brasil
DIRECT
F02 (Challenger Brand)
-Oro: Burn That Ad, de David San Pablo para Burger King, Brasil
C04 (New Realities & Voice-activation)
-Plata: Burn That Ad, de David San Pablo para Burger King, Brasil
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Bronce: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber/ Uber, Brasil
B02 (Use of Ambient Media: Small Scale)
-Second Chances, de Casanova McCann Costa Mesa para Donate Life California, Estados Unidos
C01 (Data Strategy)
-Bronce The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
D02 (Use of Mobile)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
E03 (Experience Design)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
F04 (Social Behaviour & Cultural Insight)
-Bronce: Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
CREATIVE DATA
A01 (Data-enhanced Creativity)
-Oro: Pet-Commerce, de Ogilvy San Pablo para Petz, Brasil
A03 (Data-driven Consumer Product)
-Plata: Searching For the Special Colour Of Seville, de PS21 Madrid para Diageo, España
A02 (Data-driven Targeting)
-Bronce: Steep Discount, de Tribal Worldwide, de San Pablo para E-Moving, Brasil
The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
A04 (Data Storytelling)
-Bronce: The Time We Have Left – Case, de Leo Burnett Madrid para Pernod Ricard, España
A07 (Use of Real-time Data)
-Bronce: The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
CREATIVE STRATEGY
A01 (FMCG)
-Oro: The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A07 (Consumer Services / Business to Business)
-Plata: Kingo, de Ogilvy Guatemala para Kingo Energy, Guatemala
C02 (Breakthrough on a Budget)
-Plata: A World Without Borders, de Ogilvy Colombia Bogotá para Aeroméxico, Colombia
PR
A01 (Food & Drink)
-Oro: Wind Never Felt Better, de David Miami para AB InBev, Estados Unidos
A11 (Not-for-profit / Charity / Government )
-Oro: Second Chances, de Casanova/McCann para Donate Life California
F04 (Social Behaviour & Cultural Insight)
-Oro: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
D02 (Use of Events & Stunts)
-Plata: Hidden Flag, de Lola MullenLowe Madrid para FELGTB/Eldiario.es, España
A05 (Automotive)
-Bronce: Competitors’ Sale, de Grey San Pablo para Volvo, Brasil
B02 (Social Community Building & Management)
-Bronce: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-Bronce: Miles For The People, de Grey San Pablo para Reclame Aquí, Brasil
B04 (Co-creation & User Generated Content)
-Bronce: I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
D03 (Use of Celebrity, Influencers & Key Opinion Leaders)
-Choose The Moustache, de Lola MullenLowe Madrid para Pescanova, España