Hootsuite y Witness Change dan visibilidad a las historias de los refugiados en las redes sociales

“My dream was to become a footballer,” says Mohamed Juwara (18), thinking back to his childhood in the Gambia. He says he has “learned many things” during his journey across a multitude of countries to Greece, where today he is seeking asylum. He doesn’t like to talk about it, only that “it was really, really difficult,” and he was “totally scared.” He says the people journeyed with helped him a lot. “They give me hope.” While he says, “I'm blessed to be here,” there are also hard times. “I feel so bad. Like when I see people with their family, especially like moms, when I saw someone with their parents, oh my gosh, I feel so bad… I wish I could be that person being with their family.” Mohamed still loves football, but his focus is now his education: “My dream is – I see it; I want to finish my school, first of all, then go to university.” Then he wants to own a company. “I just want to follow my dreams to become a better person tomorrow.” Mahmoud Jabbie / Witness Change for OSF
photo_camera “My dream was to become a footballer,” says Mohamed Juwara (18), thinking back to his childhood in the Gambia. He says he has “learned many things” during his journey across a multitude of countries to Greece, where today he is seeking asylum. He doesn’t like to talk about it, only that “it was really, really difficult,” and he was “totally scared.” He says the people journeyed with helped him a lot. “They give me hope.” While he says, “I'm blessed to be here,” there are also hard times. “I feel so bad. Like when I see people with their family, especially like moms, when I saw someone with their parents, oh my gosh, I feel so bad… I wish I could be that person being with their family.” Mohamed still loves football, but his focus is now his education: “My dream is – I see it; I want to finish my school, first of all, then go to university.” Then he wants to own a company. “I just want to follow my dreams to become a better person tomorrow.” Mahmoud Jabbie / Witness Change for OSF

Hootsuite, plataforma mundial en gestión de redes sociales, ha unido fuerzas con Witness Change, la organización sin ánimo de lucro cuyo objetivo es acabar con la violación de los derechos humanos de las comunidades marginadas, para humanizar y dar más visibilidad a las historias de los refugiados.  

Con motivo del Día Mundial del Refugiado, que se celebra el 20 de junio, Hootsuite ha aprovechado su plataforma empresarial para hacer posible la campaña 1000 Dreams, un proyecto de historias y fotografías sobre la fuerza, la lucha y los sueños, llevado a cabo por 40 refugiados en Europa, con el objetivo de crear un movimiento global para cambiar la visión de las experiencias de los refugiados.

A menudo, se muestra a los refugiados a través de una visión externa de la sociedad”, explica Robin Hammond, fundador de Witness Change.A veces se les presenta como una amenaza para la tierra en la que se han asentado y, otras veces, como víctimas. No es fácil, así que nuestro objetivo era cambiar esa idea ayudando a que los propios refugiados contasen sus difíciles experiencias” añade.

Witness Change ha aprovechado el potencial del panel de control de Hootsuite para planificar y gestionar la campaña, y utilizará las poderosas herramientas de escucha social de Hootsuite para ayudar a medir el impacto de la campaña y los cambios que se produzcan en el sentimiento. También se ha contado con el apoyo voluntario de expertos internos de Hootsuite.

Con el objetivo de llegar a 1.000 relatos, Witness Change apoya a los refugiados de diversos orígenes a contar sus historias con formaciones de adquisición de habilidades, equipamiento y asesoramiento para llevar a cabo entrevistas y fotografías de los refugiados. Hasta la fecha, casi 700 refugiados que viven en Europa han compartido historias sobre su resistencia, sus desafíos y sus sueños.